Start your automatic flows when the customer executes one or more events on your platform, changes of status, by date or manually.
Marketing strategy has shifted over the years from mass marketing to targeted marketing to today’s strategy of Customer Engagement Marketing (CEM), the process of creating and delivering timely, personalized messages to prospects and customers.
Segmentation, content personalization, recommendations, and the inclusion of custom database fields in email copy drive 360% higher conversion than a generic email message with a personalized salutation.
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